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Chunking Content in to Clear, Scannable Web Pages
Every website has content. But not every website has content that’s easy to process and understand. That’s because not every website uses content chunking to its advantage. Content chunking is a...
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9 Useful Techniques for User-Friendly Tables
Tables are great for displaying information. But making them user-friendly is a challenge. One reason it’s challenging is because the table grid limits the amount of information you can display in a...
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Why Headlines Attract More User Attention Than Images
When websites show content, they’ll usually use a headline and image. Headline and image quality is important in getting the user’s attention. However, the headline will always get the most attention...
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How to Create a Unique Selling Point for Your Home Page
Your website may get a lot of visitors, but how many of them subscribe to what you’re selling? Whether you’re asking them to sign up for a service or buy a product, every home page needs a unique...
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Making Helpful Reviews Easier to Spot with Percentages
Buying products online is never a sure thing. That’s why most users will read the reviews of a product before they buy it. However, the amount of reviews for a product can get quite large over time....
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Why Your Links Should Never Say “Click Here”
Have you ever wanted your users to click your links, but didn’t know how to get them to act? When some designers run into this problem they’re tempted to use the words “click here” on their links....
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The Dominant Colors of Common Website Qualities
Choosing colors for your website is no easy task. With so many colors and color combinations to choose from, where does a designer begin? The color of your site is important because it influences how...
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How Sans-Serif Typeface Styles Affect Readability
Almost everywhere you look on the web, there’s a sans-serif typeface. Sans-serif typefaces have long been the standard for on-screen text due to their increased readability for low screen resolutions....
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How to Increase Content Findability on Your Web Page
Have you ever been to a website and couldn’t find what you were looking for on the page? Most websites today overwhelm users with content irrelevant to what they’re looking for. Users end up getting...
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Inline Modal Windows: Display New Content in Page Sections
Most modal windows these days dominate the screen when they open. They take up your full attention and block you from viewing other content on the screen until you click the X to close it. This is...
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5 Design Techniques to Incite User Emotion
For years, designers have focused on traditional design factors such as meeting web standards, organizing navigation, choosing layouts and fonts. However, the design world has evolved and inciting user...
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Readability of the New Nutrition Label
Nutrition labels have looked the same for decades. But the FDA plans to redesign them to make them easier to read. By comparing the old and new nutrition labels, you can see why the new design is...
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Do’s and Don’ts of Using Light Typefaces
Typefaces come in different forms. The most common forms seen on the web are regular, bold and italic. But there’s an up-and-coming typeface that designers should use on their user interfaces more...
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Why Every Terms of Service Page Needs Summaries
Have you ever read the terms of service agreement that you have to agree to when you sign up for a website? A survey shows only 7% of users read the full terms when signing up for online products and...
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How Margins and Line Lengths Affect User Reading
Have you ever spent a long time reading a web page? It might have seem long to you because of the large amount of text. But research shows that margins and line lengths affect reading speed and...
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10 Ways to Build Trust on Your Landing Page
Imagine walking into a small and crowded store full of junk. A shop clerk hassles you into buying something you don’t want. If this happened, you’d leave fast and look for another store. You...
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Why You Should Remove Orphans from Your Body Text
Did you know that the way your body text wraps can affect how users read it? Orphans are short lines that appear at the end of a paragraph. You should remove them from your body text because they...
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Absolute vs. Relative Timestamps: When to Use Which
Information evolves over time like a living organism. What’s relevant this year might not hold as much weight a few years from now. That’s why it’s important to append timestamps to your content. But...
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How We Made Our Client’s Site Accessible by Law
It was just another day at the office until we got a quote request from a website owner in California. It was a first time for our team, as we only provided web design and development projects so...
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Why Your Gray Text Should Never Exceed 46% Brightness
The color gray comes in many different shades. You can find them on different elements across most sites. Dark gray is often used for headings and body text. Light gray is often used for metadata,...
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